If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More
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Ebooks, Scripts,
Websites, and more... One of the most important priorities of evey online business... Read More In the competitive marketplace of the new millennium, the demand... Read More While traditional marketing can work for the book author or... Read More Lets start with copyright infringement.It is easily explained as copying... Read More Not everyone is a writer. Good copy writing is a... Read More It's arguably the most important word in the copywriter's arsenal.... Read More Content is king. Without content your website is an empty... Read More Just as great fiction is an art, so is great... Read More One of the most important aspects of a website today... Read More Even for those with the skills needed, finding copy editing... Read More This is a question that can be answered in a... Read More 1. Address your reader as a friend, not as "Friend."When... Read More The difference between good copy and great copy is the... Read More COPYWRITINGAfter determining what we are going to sell, the next... Read More Listen, consider this scenario.You have a deadline to honour. Time... Read More It doesn't matter if you're writing an article, a newspaper... Read More Copy is all about words. Or is it?Copy is about... Read More Anyone who's ever tried marketing IT products or... Read More Lots of people who seek out my copywriting services are... Read More Back in the late nineties, the phrase 'Content is King'... Read More Chances are that you are making many, if not all,... Read More I have read thousands of ad copies online and offline... Read More Most of us have seen a heckler at a baseball... Read More As websites and electronic commerce are becoming more and more... Read More Just because you're running a small business doesn't mean you... Read More
Cheap Domain Names
Five Steps To Online Copywriting Success
Traffics Nice... But Whos Driving?
Online Promotion Beats Traditional Ten-One
Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This!
Killer Ad Copy
The One Word Every Prospect Craves
3 Tips For Writing Content That Will Make You Sales
Its Time To Start That Swipe File
10 Tips for Writing Web Copy
How You Can Find Freelance Copy Editing Jobs
Can Anyone Succeed as a Freelance Copywriter?
How to Write a Direct Mail Fundraising Letter (Four Tips for Fund Raising Success)
Three Tips For Magnetizing Your Copy
A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money
Kick-Start Your Juices
How To Write Headlines That Grab Your Prospects Attention
Its Not What You Say But How You Say It
10 Things You Should Expect From Your IT Copywriter
How to Negotiate Rates with a Freelance Copywriting Expert
3 Reasons why Content is Still King
5 Deadly Copywriting Mistakes That Kill Sales
42 Deadly Ad Copy Sins That Ive Made
How to Get Instant Attention
10 Things You Should Expect From Your Website Copywriter
Professional Copywriting Services - How to Provide Your Own
It doesn't matter if you're writing an article, a newspaper... Read More
Here's a fundamental difference between copywriting offline and copywriting for... Read More
If you write copy you need a swipe file. A... Read More
The huge demand for writers online is really for ghostwriters.... Read More
Perhaps the most important benefit in the material that follows... Read More
I recently sponsored and attended Joel Christopher and... Read More
This week we're going to reinforce the training that Recruits... Read More
Ask yourself these questions:Are you an experienced writer?Do you want... Read More
If you made it this far, the headline for this... Read More
Your prospect has emotions? and you MUST touch these emotions... Read More
When making a purchasing decision, people have their "rip off... Read More
One statistic shows that over 80% of all buying decisions... Read More
You've done it. Gotten that press release written. Now you're... Read More
Find a passage of poorly written copy, and chances are... Read More
Every week I receive a couple of emails from people... Read More
Market identification Custom writing services market is a sector of... Read More
Have you seen those copywriting gurus, working it on the... Read More
I have read thousands of ad copies online and offline... Read More
I do not pretend that a one-stop shop solution to... Read More
Where can you find out about freelance technical writing pay?... Read More
According to Branding and Advertising legend, David Ogilvy: 5 times... Read More
It's a common approach to writing copy. You begin by... Read More
These days, there's widespread acceptance that a website is an... Read More
Think you have what it takes to be a freelance... Read More
Most of the sales pieces people ask me to rewrite... Read More
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