I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More
Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More
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Ebooks, Scripts,
Websites, and more... Measuring the benefit of your product or service means putting... Read More It takes money to make money is an adage we... Read More These ideas are for anyone that has a small budget... Read More One of the hardest things for you to do as... Read More When it comes to your marketing message, the little things... Read More When you attend networking functions, what kind of name tag... Read More If you want your marketing to be effective, you absolutely... Read More So you've made a sale. Great!Now what? You're not just... Read More How does a marketing plan relate to an organization's communications... Read More Brochures have become vital in today's workplace, serving a wide... Read More It was a real eye-opener to hear the perceptions people... Read More Your URL (www) should be everywhere and more.I know many... Read More The biggest secret to success in business is to always... Read More How many times have you heard the same sound bites... Read More Imagine how much your sales and profits would increase if... Read More Marketing as we know it is over. Done. Finito.People the... Read More Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More Sometimes, experiencing bleak sales is a matter of failing to... Read More 1. Personal Unlike an advertisement in a trade publication, which... Read More It's interesting to see how resourceful people become when starting... Read More Our bodies work like our small businesses. They work best... Read More If you have your own small business, it's important to... Read More THE EXILER (your search for true brand attributes ends here!)With... Read More Copywriters that try to be clever, humorous, abstract, or use... Read More Sales are down, and I need more customers now! Sound... Read More
Cheap Domain Names
How to Measure the Benefit Your Product or Service Offers
Discount Promotional Items ? How to Save Money
Ten Amazing Ways To Increase Attraction at a Trade Show
Always Sell To New Eyes And New Ears
How To Perfect Your Marketing Message!
Hello, My Name Is . . . What Your Name Tag Says About You
The Power Of A Story
Walking Talking Advertisements
Is A Marketing Plan The Same Thing As A Communications Plan?
A Look at Color Brochure Printing
The M-Word
URL Everywhere? Offline Marketing For Online Success
Your Ultimate Competitive Advantage
10 Steps To Getting Paid For Your Marketing Materials
Seven Secrets For Building Customer Loyalty In Your Restaurant
Marketing as a Spiritual Practice II: Unearthing Your Potential
Top 10 Marketing Pitfalls
Trigger Button Marketing
Direct Mail Marketing Generates Sales Leads: Heres How
To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring
Small Business Marketing; Abstract Philosophical Discussion
5 Tips to Help You Identify WHO To Market To
The Exiler
Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?
5 Ways to Market for Immediate Results
The other day I received an e-mail from an internet... Read More
Earlier in my career, I worked for a training and... Read More
You want all of your marketing messages to have a... Read More
Are your direct mail response rates lower than you expect?... Read More
1. Print your best small ad on a postcard and... Read More
The importance of pricing can not be underestimated as incorrect... Read More
Are you looking for a natural way to market your... Read More
One of the things that makes the Internet fun is... Read More
One person tells another, who tells another, who tells another... Read More
Do you feel uncomfortable when you're in the trade show... Read More
There are many Web sites I visit every day and... Read More
Your marketing materials must grab your prospect's attention long enough... Read More
I was about seven or eight years old when I... Read More
Do you find it hard to ask for referrals? I... Read More
Direct Mail . . . Newspaper . . . Radio... Read More
Have you clearly defined your target audience? These are the... Read More
"Buy this magazine or we'll shoot the dog," went a... Read More
You probably already have in your possession one of the... Read More
Brochures are one of the oldest marketing weapons in the... Read More
I want to share with you a story. This story... Read More
The "Mail Order" business is not a business of itself,... Read More
Creating Your Unique Selling Proposition"Don't tell them what you do.... Read More
Imagine how much your sales and profits would increase if... Read More
Voice Mail is a classy name for "answer Machine". Problem... Read More
Readers spend only a few seconds deciding the fate of... Read More
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